Google will provide more personalized search results for users, offering content including Google + such as photos, news and reviews that are posted on the social network.
A new service called “Search, Plus Your World” will display more content for Google users, providing access to information that they have put posts on Google + or friends. If someone searches the word “dog”, for example, pictures of friends with dogs may appear first in search results, “said Amit Singh, in charge of improving search engine, according to Bloomberg.
“At Google, we always come up with answers to the most comprehensive and relevant to your questions and, often, these responses are published on the internet information, but often, these answers can be found in your personal content. It is the first once you bring personal content in search results, “said Singh.
Google is fighting to remove the competition represented by Bing from Microsoft and Facebook. Last year, Facebook Bing began displaying data, such as restaurants, brands and links recommended by friends in search results. Facebook has more than 800 million members, compared with over 40 million Google + users in October.
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